Unlock The Latest Thailand Beauty & Wellness Market 2025
08/10/2025
Free report revealing key trends shaping the beauty & wellness industry in Thailand.
Why This Report Matters
The latest edition of the Thailand Beauty and Wellness Market Report 2025 by Macromill SEA summarizes insights from a survey of 600 respondents in Bangkok and surrounding areas, covering both men and women aged 18–54 with a household income of more than 22,000 baht per month.
This free report covers four key areas: skincare, cosmetics, wellness, and consumer behavior, and is designed for brand managers, marketers, retailers, service providers, etc., who are working in the beauty & wellness industry, or are supporting the industry.
What’s Inside the Report?
- Consumer Spending Power: The majority spend at most THB 1,001–5,000 a month for total beauty & wellness categories.
- Influencer Power: Women trust KOLs; men rely on specialists or their peers.
- Local vs Global: Thai-made cosmetics and skincare products are rising in popularity among younger females.
- Consumer Clusters: Through non-hierarchical cluster analysis, the market divides into five clear consumer groups.
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Appendix: Table of Contents
Demographics
- Age, Gender, Residence area, Household income, Occupation, Family status
Beauty Product & Wellness Service Usage
- Beauty products /wellness services used
- Monthly maximum spending amount for the categories
Facial Skincare & Makeup Product Usage
- Skincare products currently using
- Sunscreen type
- Sunscreen reapplication frequency
- Makeup remover type
- Awareness / Knowledge level of skincare ingredients
- Makeup products currently using
- Foundation type
Brand & Purchase Behavior (each skincare and makeup)
- Preferred brand origin country
- Purchase channels
Influential Sources
- Influential person in purchase decisions (each beauty & wellness categories)
- Actual influencers (KOL, actor(ess), musicians, celebrities) name by open-ended
Attitudes & Lifestyle (for cluster analysis)
- Attitude toward shopping, beauty & fashion, lifestyle & values